details of a proposal, haven't we? And so and thanks for joining again. And um, and the business development professional here at Northeastern University of London. Um so reporting to Emma and um we sort of work with employers uh and learners to ensure that they've got the right fit and right degree apprenticeship program. That's my main area is apprenticeships um within the the business development team.
Yeah. So, I tasked Joe and some others of the team to look for um lead generation to enhance the numbers on our programs for the imminent uptake that we've got, but also looking forward to uh to our um autumn intake as well. And Joe shared some bullet points, but it would be good to know a little bit more about. Is this your company, Shah?
Yes.
Yeah. So it'd be good to know a little bit more about that and explain, I am not a marketing person, so explain some of the the plans that you had proposed and the cost associated with it, if that's okay.
Yeah. So specifically, uh we support SME um and corporations. Um in the UK, USA. So mostly we work with uh uh businesses they wanted to engage social media and as well as lead generation. So we have a spiderweb uh methodology. So what we do, uh we connect or get our leads uh specifically not from any databases, because databases they have like yeah, you know, millions of data but good for nothing. So what we do, we conduct this, uh understanding the methodology of our clients and how they wanted to uh attract customer. So, we have a spiderweb methodology. So we search individuals through social channels. So that's one thing. And social channels depends on based on Facebook, LinkedIn, specifically. And there are Instagram and TikTok. So it's it depends where the customer, our client's customer, they hang around. So that's one thing. Yeah. Second thing is that we have email marketing. So we collect these leads from social media, engaging individuals. So we also run PPC. So social media, PPC, and we would have a, we will build a landing page based on our campaign. So social media, PPC, email marketing, everything will be combined together to you know, uh align the traffic and they will go to the landing page. And then we will collect information only the qualified one. They will give their information. So I influence them that okay, this is the right course, this is the right thing they're looking for, this is the right thing including the methodology, what you want, it has to be very clear and precise. So people understand what they are taking. So it's it's just like in a way, um traffic will decide uh they need it or not. And in that methodology, we'll have a landing page, we will develop uh six um videos, different type of videos for PPC because uh people nowadays um is based on videos. So whatever they see on videos, uh they will click. And graphic design as well. So we have to design posters and all those things to lead the traffic uh to a big funnel. And only the qualified lead will come back through the funnel and um clicking rates as well. So we know who is clicking from what which company on our funnel. And then we gain one-to-one conversation through our email marketing as well. So okay, they have interest from that company, uh and the email address, we we attract that email address and then connecting them gradually uh to nurture that relation and convert them to the sales. So that's the uh one-off methodology.
Do you have any question?
I don't think so. I think I followed that. So how, so do you have experience or knowledge around apprenticeships?
Yes. I'm an academic myself.
Yeah.
So uh I work in Portsmouth University. I was um I I I I work in locally. So my organization, uh we train people as well uh to train them internship and others. So I was engaged with the apprenticeship lobby in the in the Southeast um and understand all those things. So I am a public speaker, so I go to different colleges and those things uh locally. And you know the STEM ambassador. Oh, STEM ambassador, yeah, yeah, yeah. Yeah, so I was one of them, so I understand this very well. Yeah. So and I I asked that just because obviously we've never met before, so I don't I don't, you know, I don't know your background. Um so, how would you go out to, what sort of audience would you be sourcing for us then?
Uh so, we gonna ask a different question to you. What do you need? And actually uh who is your target audience? So based on that, we'll create a keyword criteria. Like you want uh technology uh people, technology businesses, and they have uh they wanted to invest on their uh training and learning all those things. Or you want someone uh from humanities, or you want someone from law, all those things. So what we will do, we will create and collect the keywords, specific keywords, and we combine them together. So first, second, third of your preferences. Because if you don't do that, it will not succeed. Because you might have, okay, I want a few uh people in uh technology domain, I want few people in this domain and that domain. So we'll combine them together with keywords and then we will search people uh on social media, specifically on LinkedIn, which profile is matching uh this criteria.
Oh, so that's how you do it. So we tell you what we want. And then you would find those individuals or companies.
Companies or individuals, yes.
Or companies, yeah. Okay.
So otherwise it will not work. It's not like that sending millions of emails. We send emails, but our emails is very sorted. So it's not like we send thousands of emails and just get 0.5% success, but no. We will find those people uh that are really wanted to buy this or really wanted to engage this. And we will have awareness uh program launch before we even send those emails. So we will have PPC on uh two social medias specifically to start with, because we have less time. So people will see the advertisement first. And then we will conduct them, okay, who is the person is clicking on the advertisement. So we get that data from the uh from LinkedIn or Google and all those things. So we will target them, not like everyone.
Yeah, yeah, okay. Okay. So I think we chatted, didn't we, we said like, you know, data analyst or something like that, that someone we wanted to look for that was upskilling particularly for sort of our April cohort which was, you know, imminent. So you you're looking really for employers that are looking, are already employed ideally, and looking to upskill. That would be sort of the the key and then you would look at filtering it through these different areas. That's my understanding. Is that right?
Yes, and we also um, we use uh technology AI and human both. So our engine search specific profile and we have executives, they each specifically look into their profile, what they are up to. So we know this is our target client.
Yeah. And then when you said, obviously once you followed the click-through rates and you would then have those one-to-one conversations... So the conversation that I uh talked to uh Joan last time, we will send emails and we will share all the emails uh formatting and copywriting as well that okay, it's aligned with your methodology as well. So we will send those emails and then when it comes for calendar booking, we'll also need to have an access of a calendar booking that we can ask them to click booking.
Yeah.
Yeah.
So that, so those emails that you're sending, we would have to provide you with the information, I assume. We need access of a an email from you as well. to uh to uh add on our CRM. Because we're going to be sending emails through your university emails.
Ah, okay, okay. That one I won't get through, I don't think.
Or we can send emails to our specifically we will register an email, we will send emails from our end and but they will register to uh your booking system. That can be done. So it can be done both ways. That's what we discussed, wasn't it? Yeah, yeah. It can be done both ways.
So, um leading where do you want it to?
You buy a, you would buy an email and, you'd... We'll buy a domain.
Domain. Domain, that's what I mean. Yeah, yeah, yeah. Again, I don't know the language, so. Right, okay. So I'm, yeah, okay. Okay. So then as you were saying about those emails that you're sending, I'm assuming we would have to give you the detail of what we want in those emails.
Yes. So so we will prepare all the copywriting, what will go, what will we do, everything has to be tailored and everything has to be checked. So we don't do anything and we don't bombard people with thousands of emails. As we said, it's going to be limited. So our target is limited, but we work with data like okay, which clients we are targeting, and those will be limited as well. So it's one thing, but the way we prioritize our system that works well, very well. And then we would need to have a sort of point of contact here that would with your executive.
Yes. So we need regular... Yeah. We need regular... get a report daily but literally they would meet once. Yeah, so if we need, they have to be aware. So we will send them okay, we have started. Initially, uh I think in one or two days, and then probably whenever we need it, like okay, we have this, we have that, we have that. If the booking system is working, we will also check because we also need to add something uh on the booking on your booking system that okay, we know that someone has booked or someone has visited that. Or what we do, if we don't access to the client site, we create a Google email and then they go to our booking system and we bypass that to the client.
Yeah, I think that's what we'd have to do, wouldn't we? Yeah. So so it's so we work both ways. Okay. And so then some key points, Joe, sorry, I know you sent this over to me. 500 new contacts per week during...
We will send 500, yes. Not more than that.
Okay.
Up to 500 because it can be less, uh it can be it, but it's up to 500. Uh so the email is work like that way. So we send one email and then we send second email, we send third email, everything is counted on this 500. But we make sure, uh we make sure so that it is right way and uh the the email we are sending, the domain is sometimes blacklisted. So we we prevent that as well because we don't want this to be blacklisted because we want fresh emails, we want fresh decision, and it's never get blacklisted the way we send.
Yeah. Okay. And then talk me through the cost structure. No set-up fee, 800 upfront fee.
Okay. So, in there, so we have a, sorry, I just need to take my glasses off. Um, uh, so the outreach monthly plan is 800 pounds monthly requiring. And we will have a paid uh social medias uh set of social media running fees, 200. If we do uh two platform, then it's 400. And you have to set a budget like how much you want to spend on social media paid advertisement. Okay? But uh particularly uh to get clients is just like 200 um normally 200 for Facebook. Uh we uh for per week spending. So majority of our clients would be on Facebook, would they? No, it's more LinkedIn I think. More LinkedIn.
Then we have to go to Google. So Google is roughly weekly like 350 to 400 pounds. That's a lot more then, isn't it?
Yeah. So if you wanted to get a best result, um we need to advertise on Google. Like if you want 25 people, then we have to advertise that uh with Google that we get the right people, uh right audience. You can do only one channel and see how it's um you know, uh after one because we will take at least 10 days to set everything up. So after 10 days, we can see one week that okay, are we getting enough thingy or not. Another thing is that Facebook we add um campaign is awareness one. Because you know, everybody is in Facebook, whoever uh in this world, they are on Facebook. So when we run awareness campaign, uh we combine together Facebook and Google. So they go from Facebook, they see the ads and they click and they go to Google and they confirm that okay, it's a legitimate thing and then go to our site. Or we can drag them directly to our site as well. It depends how we plan, how we get the results out.
Okay. And then successfully qualified lead, what one of those?
It's just like um 25, you need. So if we get 25, it's just 25 into 30.
Yeah, but what what what determines it? It's a successfully qualified. That means they will uh they will buy your they will buy your course. Okay. So they're on-boarded.
Yeah, yeah, they buy your courses. And there is a uh set-up fee for the um uh funnel and the videos because we need to create six videos, two long form and um four short form for the campaign.
Oh, because it said no set-up fee though. Oh no, no, that's not, this is the video production and the uh and the funnel. So if you can provide us the videos that okay, you already have your videos, then we can use them. Uh or if you don't have videos, then we have to um you know, edit and uh make videos.
Yeah. And what so what what's those cost?
So there's uh one off 500 pounds for just uh making those videos. So we will create um scripts for the videos, uh voice overs, and we will edit those videos uh and it will be aligned with you. So we will share all everything so and you will edit, you will uh you will um review those scripts that is aligned. And then you when you passes, it will be make videos and we can this is just one off when we can use it uh for our entire campaign period and next time as well. And that's that's that's all.
So that's 500 pounds upfront fee for the making the videos.
And the and the landing page, yes. Because we need graphics, so we will do... Is that 500 total or 500 each?
No, no, no. Just 500 pounds for the videos and the landing page. So we're going to be using this landing page whenever campaign we do. Uh so it's just one off. And the videos also one off, but we will do graphic design, everything that we needed, that's free of cost, because we need to do specific...
And how long are those videos?
It's going to be two to five minutes and under 60 seconds.
Okay. Yeah.
Under 60 seconds. But they will be like professional videos so you can also use them for your promotional purposes as well. Yes. Yeah.
Okay. And then the monthly 800 up-front fee, that's that's just what you... Yeah, that's the what we charge, yes. And then the paid media spend, you said for Google that's how much? 350 per week.
Uh we'll say 350 to get a best results from Google. And Facebook we can do less, like 200 pounds spending, uh we get good results because you need 25 people uh to buy your courses and we think that the amount of time we have, it's manageable if we go with sometimes uh we go two, three mediums if client needs urgent uh to sell their product and services. Sometimes we do one if we get like a little bit longer.
longer time, yeah.
And then we're saying it would take 10 days to set it all up.
Yes, 10 days to setting all up.
Realistically, how much time of my team would you need? Because and this is the piece that that catches us out at times. It sounds great, but then actually if my team are provide, which I appreciate it has to happen, providing this, reviewing that, checking this, sending it, you know, it it takes them away from them also doing their B.D. work.
It doesn't take long time. So the content we will write, we'll share, it will take half an hour for them to review the content if it is aligned. So you're going to be sharing us all the information that we need to know. Um or all the things that you want us to consider on an email like okay, we want this, we want this, we want this, we don't want that, we don't want that, we don't want that. We have to abide by this, this, this. So then we can we combine everything based on your requirements. Like how we picture them. So whatever we do, we have to influence people to buy these courses. That's the thing.
Yeah.
But it's just like abide by the law, we will sell this to people.
Yeah. Yeah. Okay. Okay. And then is there a minimum duration? I think there was something like... I say three months.
three months.
So if you wanted to do for this and autumn, so what we can do, if we have like um 25 um in two and a half month, because we have two and a half months now. Uh so we can we can prepare for the next intake, the other, you know, 15 days. So it's not a problem. Yeah, I was going to say, well we've only we've only got six weeks, haven't we, Joe, before cut off date? Yeah.
Yeah, for this one. So when is your cut off time? When they can enroll?
13th of March.
13th of March.
Yeah. 30th of March. So we have like two months.
No, 13th, 1-3. 13th? 13th of March. Yeah. So February and 13th of March, yeah. I think six weeks.
Six weeks, okay. What and the 10-day set up is that is that like I am again, my naivety there. What happens in those 10 days? Obviously you have to purchase a domain.
So we have the first first couple of days for the all the content, copywriting has to be aligned uh and review. And then we will do the editing, creating the web web page, creating the videos, align everything.
When you say create a web page, what web page are you creating? There's the landing page that we're talking about. So people will...
we're not... People will go to a landing page where there will be content... I can show you one. Just give me one second. Yeah, that would be handy for me to see. I thought that was like a behind the scenes thing, but is it actually some okay. So it's like something that all... Yeah, so people will go and uh people will go and uh they will see um actual page to know about the program, about the things that you are selling. So they won't go to our web page then, our web page?
Because our web page has all that info.
Yeah.
Yeah, they they can also go to your web page as well. We can also put a link there as well. But uh you know when you put uh too much information uh and as many links, people don't put their information on the information that we are gathering. So, just give me a second.
Yeah. And apologies because I will have to drop in four minutes but I've I've got my head around it so I'm doing well.
Yeah, just just just give me one second.
I guess you can see this landing page when they click. That's the idea, right? Rather than they go to our landing page and you can't see where it's going then. So you need something to monitor it.
Yes, because without that we cannot collect information from uh from people.
Yeah.
I'm sure you can kind of email us the screenshot. No, I just got it. So I'm just sharing my screen.
Just give me one second.
So if you can see the screen.
Yeah. So it will be similar like this way with the branding uh and it will be similar like this way. So it's it's it's just uh we collect data. So we know uh from this page with our AI and with our software, we know who is coming there uh from where and then they will add their name, email address and LinkedIn ID. That's the information we need. And uh we uh we will have and then there'll be a link to us.
Yes. So so these are the things that we uh we'll uh we'll get from them and we want them to fill it up. And then if you if you want that we will add your page link here to see, we can also do that. Um but uh we email them later, everything they need to know. So this page is only to design to attract customer and add their details here that okay, they are interested and they wanted to buy this course. So it will be a video here. Um so they will know the video, it will if it's terms and conditions and everything you wanted to do, we will add them, uh your success stories. So we will make it like a page for people to okay, they want this to start. So it's it's just straightforward. Yeah.
Yeah. Yeah. Okay. All right, that makes sense to me. Okay. So Joe, have I missed any obvious questions? Oh, excuse me. Um just really I think turnaround time, isn't it? If we are going to do this, you know, um when would you be, have you have availability to start and things?
Yes, so we can start straight away. So I have spoken to my team, we have uh some availability uh starting from this week. Uh so we can also start it in terms of 10 days, we can also try to squeeze it a little bit working extra time to make it happen. We can also do that. I have spoken to my team if they do some overtime to make it happen. Uh we can we can do everything on our uh hands to make it successful. That we can say.
And if it was a six weeks offer only, is there any sort of negotiations or price wise or is that just the price and that's that?
Um because we normally don't go for uh less than three months. But as I said, um if if we succeeded, uh we can prepare for the next intake quite early. So we know what the clients, who we wanted to attract and how we can make more successful on the next intake.
Yeah. So so is that, is the three month a minimum then? You wouldn't do something...
So you wouldn't do just this six weeks? ...just this six weeks?
Um I I would say money-wise, a lot of things involve. Uh so we have to do a lot of work to make it happen. So when it is less than three three months, um you know, the work we would do and the time we would invest, that doesn't really um you know, um give us uh that much room to wriggle. That's the thing. But if you wanted to ask us for six weeks and uh um then maybe the pricing would remain the same, it doesn't matter really. Uh because we wanted to succeed here, that's our target.
Yeah, yeah, of course, yeah. So so it is an option. Yeah, but I fully appreciate what you're saying, three months is better. I fully appreciate that. But again, it will come down to uh budgets and finances as well before we get our new, you know.
And normally we don't charge uh a lot of money because it's it's it's just uh a couple of thousand pounds for and uh you will get what whatever you're looking for. It's not like uh spending thousand thousands of pounds.
Yeah. Okay. Okay. All right. Um I'm afraid I'm already a minute late for my next meeting. Thank you Shah, it's been great to meet you and um thank you for your patience with me not being a marketing person to explain some of that. And then I'll I'll circle back with Joe a bit later and we'll be in touch.
That's fine. As I'm an academic as I said to understand these things better and the and and the process of the university. Yeah, absolutely, yeah. Thank you, that helps. Thanks very much for your time. Bye-bye.
Thank you. Bye-bye.